Let’s take a look at how you can design a website that helps you accomplish not only your business goals but also solve problems for your potential clients.
Step 1. Clearly outline what you want to achieve with your website. Whether it's increasing sales, generating leads, building brand awareness and trust, providing valuable information, or deflecting phone calls and emails – your content should align with these objectives and should be organized based on business priority.
Step 2: Focus on Solving your potential client’s problems. Some examples of this include, informational needs such as features and benefits of products or services for clients doing research on services offered. Clear and concise content and navigation that answers their questions about your type of business or products and helps educate them about possible solutions for their problems.
According to driveresearch.com 85% of consumers conduct online research before making a purchase or requesting a quote from a business.
Step 3: Decision making support; they might be struggling with which service provider to choose, so you want to highlight your unique value proposition, expertise, testimonials, case studies ( showing the types of problems you have solved), to build their confidence in your business’s ability to deliver results.
Step 4: Problem identification; help clients recognize the extent of their problems and needs. Identifying common pain points, challenges and symptoms can show you understand them and prompt them to take action.
Step 5: A delightful experience; Clients value convenience and accessibility to what they seek, making sure your website is user-friendly, easy to navigate and accessible across different devices to enhance the overall customer experience and increase their motivation to take action. Clear calls to action, easily accessible contact information, FAQs, live chat support, clear concise language, will all improve the potential client/customer experience.
Step 6: Educate and Empower; educational resources and tools that empower potential clients to make better decisions or take action to improve their situations. Valuable content such as blog posts, white papers, webinars, or tutorials can educate clients about industry trends, best practices, and self-help strategies.
By addressing these problems and needs through your website content, businesses can attract, engage, and convert potential clients more effectively, ultimately driving business growth and success.
Make sure you download our Web Design Workbook if you want a kickstart in creating a website that will accelerate your business growth.