Colour Instinct
Texas High-end Painters and Color Consultants
POSITIONING STATEMENT
Colour instinct is a high-end painting and color consulting company that helps it’s clients elevate their spaces to create relaxation and pride in their homes and businesses. After working with Colour Instinct clients are able to reconnect with things that matter most in perfectly painted spaces that reflect well on them. Alicia the founder is passionate about color and has an extremely strong attention to detail, seeing undertones in everything she is able to guide her clients to the perfect color selections that align with their highest vision of their space. She takes a warm and empathetic approach to helping all her clients create the space of their dreams so that they feel seen and understood.
THE DESIGN
The brand identity is centred around communicating a custom elevated paint experience, that is both creative and high-end and romantic. We use a blend of classic with elegant modern script typography that is free flowing and expressive. Rich warm earthy colours and a hand-painted feel to achieve a look that positions Colour Instinct as the high-end paint consultants they are. The monogram symbol uses flowy, expressive lines reflective of self expression and individuality of each of her clients. The imagery has a sophistacted welcoming vibe with a mix of candid and posed photos of Alicia in the home setting doing her thing, stylized spaces with beautiful textures and colours.
BEFORE
