Our client, was launching her independent therapy practice. She needed a a website that would really show she understands her potential clients, and a welcoming vibe that would make them comfortable to reach out. Because the client avatar would be people overwhelmed by their feelings and trauma, we wanted the website to be soft, minimalistic, welcoming and streamlined.
We took our client's vision of what they wanted for their website and created a strategy for every element that would increase SEO and drive conversions.
MOBILE-FRIENDLY SQUARESPACE WEBSITE
More than 60% of customers will only ever see your website on their mobile device. This is not just a "nice to have" it is a requirement of any successful eCommerce store or website.
HOMEPAGE AS GATEWAY
Your homepage should provide customers with a gateway to all content on your website. Small snippets of information about how you can solve your potential client's problems, empathy, values, services, and how your story helps you serve your clients combined with strong CTAs. Navigation categories should help users navigate to what they are looking for as quickly as possible.
check out the live website www.findingjoytherapy.ca